Marketing is pivotal to the growth of businesses and is a much-sought-after qualification amongst professionals and business owners. The MBA in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.

Digital Marketing
Module Aim

The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competencies will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.

Learning Outcomes

• To develop the understanding of a digital marketing plan; to make SWOT analysis; define a target group and get introduced to various digital channels,
• Comprehensive understanding of the role of marketing communications in achieving organizational objectives
• To understand how to integrate different digital media and create marketing content;
• To get a basic knowledge of Google Analytics for measuring the effects of digital marketing and getting an insight into future trends that will affect the future development of digital marketing.

International Business Strategy
Module Aim

This course aims to introduce learners to current debates, theories, and practices in the field of International Business.

Learning Outcomes

• Be able to understand the nature, scope, and process for strategic business management and planning in organizations doing business globally.
• Be able to identify the impact of International environmental forces on an organization.
• Be able to understand the impact of the present economic recession in an internal analysis on an organization’s business strategic planning and development.
• Be able to understand missions, objectives, purposes, and strategies process to organizations and industries at the national and international context.
• Be able to appreciate coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organizational situations.

International Marketing Management
Module Aim

The module provides students with knowledge of the theory, concepts, issues, and practice of international marketing. It identifies processes, contexts, and influences associated with international marketing strategies, develops students’ appreciation both of strategies and plans for different economies and of the implications, monitoring, and control of the international marketing process.

Learning Outcomes

• Be able to investigate control mechanisms in an organization operating globally.
• Be able to examine the role of pricing, product, and advertisement planning in strategic decision making
• Be able to demonstrate an ability to formulate and access international marketing strategies
• Be able to understand an appropriate international marketing segmentation for a target market and product positioning
• Be able to understand critical emerging issues in international marketing

Operations And Supply Chain Management
Module Aim

The aim of the Programme is to provide postgraduate-level education in operations and supply chain management principles, theories, and practice.

This unit introduces the concepts of logistics and supply chain management. In the modern global marketplace, companies need to be efficient in relation to the movement of supplies and delivery of the final products. The unit explores issues in relation to logistics including value, managing lead time and techniques including just-in-time, and incorporating the role of technology in this process

Learning Outcomes

• Be able to investigate process and issues in the development of an efficient supply chain
• Be able to understand the need for achieving a fit between the operational and competitive strategies to implement performance system in the supply chain
• Be able to understand customer relationship and the customer service dimension in supply chain management
• Be able to apply knowledge of forecasting and inventory management theories and methodologies
• Be able to demonstrate warehousing and transportation options for business requirements
• Be able to develop a global supply chain and operations perspective

Public Relations
Module Aim

The module introduces the fundamentals of PR, looks at the role of the PR practitioner, and introduces fundamental PR skills including how to work with the media, what makes a great news story and how to write effectively for online and offline channels.

Learning Outcomes

• The role and scope of public relations
• The differences between public relations, marketing, advertising, publicity, public information, spin, and propaganda
• Key PR terminology
• The importance of PR ethics
• The key principles of effective media relations

Strategic Marketing
Module Aim

The aim of this unit is to develop learners’ understanding of the concepts, methods, and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.

Learning Outcomes

• Understand how to analyze an organization’s current and future external environment
• Understand how to analyze an organization’s current and future internal environment
• Planning analyze relevant information to recommend and inform strategic decision making
• Develop a strategic marketing plan to realize organizational objectives
• Implementation and control Manage resources to deliver the strategic marketing plan, monitor, measure and adapt the marketing plan for continuous improvement.

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